Heads of Support
$6k–$40k ARR
Pain: Ticket backlog and agent churn
Offer hypothesis: AI triage that resolves 40% of tickets before a human
Global English · LatAm · CIS
SaaS & AI ProductsSaaS and AI product marketing that connects positioning to lifecycle
Trial-to-paid and expansion loops stall when positioning, onboarding content, and lifecycle messaging are disconnected.Trial-to-paid and expansion loops stall when positioning, onboarding content, and lifecycle messaging are disconnected. A one-week audit shows where to act first.
Sample data
Example handoff
Audience: Heads of Support
Assumption to validate: Ticket backlog and agent churn
Draft angle:
Before hiring another support agent, review how your triage rules work
Reviewer decision: verify the claim, local rules, offer terms, and evidence before approving a test. Record one primary metric and a review date.
The segments we build campaigns around
Positioning, product-led content, and lifecycle automation measured against one KPI per sprint. Segments below are illustrative examples for this category.
Founders (seed–A)
$3k–$12k ARR
Pain: Support eats founder time
Offer hypothesis: Set up in a day, no ops hire needed
RevOps leads
$20k+ ARR
Pain: No link between support and churn data
Offer hypothesis: Churn-risk signals pushed to CRM
The plays we lead with
Each play maps to a Command Center module, configured for saas & ai products and the languages your market speaks.
Play 1
Competitor Challenger Displacement
A comparison of competitor offers, buyer objections, and creative angles to test.
Module: Ad Spy libraryPlay 2
Software Buyer Search Matrix
Search-led workflow briefs and tool concepts mapped to an agreed trial activation event.
Module: Content SEO health auditorPlay 3
Trial-to-Paid Activation Copywriting
Onboarding and upgrade copy with a clear trigger, one action, and an approval owner.
Module: Viral Hook Studio & AI-search radarPlay 4
CRM Churn-Signal Intelligence
A lifecycle event map, reviewable message drafts, and team-invite experiments.
Module: Agent org chartWhat the intelligence modules surface
Demo brand: an AI customer-support platform selling to LatAm and CIS SMBs. The table below is an illustrative sample of what the keyword matrix and competitor gap modules produce.
Demo data for a fictional brandEN · ES · RU
Keyword matrix
ai customer support software for startups
Commercial
- Volume
- 5,400
- Potential
- 84
zendesk alternative latam
Commercial
- Volume
- 1,900
- Potential
- 87
ai customer support software multi-language
Commercial
- Volume
- 3,600
- Potential
- 89
b2b customer support ai chatbot
Transactional
- Volume
- 8,100
- Potential
- 82
support ticket churn signals crm
Informational
- Volume
- 880
- Potential
- 71
Competitor gap
- Incumbent A52% overlap
Gap: “multi-language ai support”
Weeks to onboard · $55/agent · Enterprise
- Challenger B61% overlap
Gap: “ai triage for startups”
Days · $29/agent · SMB
- Challenger C44% overlap
Gap: “ai support bot for smbs”
Days · $19/agent · SMB
- Open-source D37% overlap
Gap: “self-hosted helpdesk ai”
DIY · Free · Community
Guardrail
What we design around
Measured experiments with written acceptance criteria instead of vanity metrics.
Where saas & ai products teams usually start
Starting estimates for a bounded scope. Final terms are agreed in writing; an audit is optional unless included in your scope.
Ad Spy & Competitor Teardown
1-week sprint
A living library of competitor ads, keyword gaps, and funnel audits for your category and region.
- Competitor ad library with hook scores
- Keyword overlap and gap report by region
- Landing-page and funnel audit per competitor
Starting estimate
$4,500
Content & Short-Form Video Engine
2-week sprint
Turn approved research into carousels, short videos, and posts your channels can use every week.
- Claim library with source links
- 6-slide carousel storyboard generator
- 5-shot TikTok, Reels, and Shorts script pipeline
Starting estimate
$5,800
Command Center Setup
4-week sprint
All eight marketing modules configured for your brand, market, and languages in one bounded build.
- All 8 modules configured for your brand and markets
- Data sources connected with read-only access
- Approval queue, alerts, and weekly report templates
Starting estimate
$14,500
The agents we deploy for saas & ai products
CMO Orchestrator
Orchestrator
Link positioning, onboarding content and lifecycle messaging into one plan, so trial-to-paid work stops living in separate teams.
Open pageCopywriter Agent
Production
Build use-case pages, comparison pages and onboarding sequences that move trial users to paid, with variants tested on real objections.
Open pageDesigner Agent
Production
Create product-led visuals, use-case carousels and ad variants that show the workflow, with one variable changed per test.
Open pageAd Spy Agent
Production
Compare pricing, trial and demo funnels, plus the comparison and alternative pages that rivals use to capture high-intent searches.
Open pageLead Hunter Agent
Intelligence
Catch 'what tool do you use for X' threads in founder and operator communities and draft a helpful, non-salesy answer that links to a relevant guide first.
Open pageSales Consult Agent
Intelligence
Handle pre-sales questions on integrations, security reviews and plan fit, and prepare battlecards against the tools buyers compare you with.
Open page
Plan your sprint for saas & ai products
Tell us your market, constraint, and the one number you need to move. We reply with a written scope for Global English · LatAm · CIS.