Free tools and playbooks

Guides, the growth scorecard, and the ROI calculator.

Unsure where to start? Use the scorecard. Comparing a spend plan? Open the calculator. Investigating a specific problem? Choose a guide below.

How a sprint runs

Five areas. One next step.

Choose a tool, then explore the method behind it.

  • Growth assessment

    5 minutes · no email

    FreeSelf-assessment, not an audit

    Rate five areas of your growth process. Get a suggested next action and share your self-assessment with your team.

  • Budget calculator

    Every assumption visible

    Free

    Compare brand and activation budgets and model a separate sales assumption. Bring the current scenario into your sprint brief.

Step-by-step playbooks.

Practical methods, source documentation, and downloadable checklists for your own evidence.

  • How to audit your marketing funnel and choose the next growth test

    6 min read

    A practical marketing funnel audit: define qualified leads, find the measurable bottleneck, check lead delivery, and design one useful conversion test.

  • Demand intelligence: turn search signals into a marketing decision

    5 min read

    Build a demand intelligence brief from permitted search signals. Separate buyer intent, evidence, assumptions, and the next practical marketing experiment.

  • Agency retainer or sprint: choose the right delivery model

    6 min read

    Compare retainers and bounded sprints using scope, turnaround time, review ownership and measurable outcomes.