Resources

Test your budget firstTest your budget assumptions before you spend a dollar.

Change one assumption at a time and see how your plan moves. Estimates from your own numbers.Set your revenue, budget and brand allocation, then change one assumption at a time and see how the plan moves. Estimates only, built from your own numbers.

Estimate

Outputs are planning scenarios, not forecasts or guarantees. Check them against your margins, baseline, media mix and attribution data.

Unit economics and allocation simulator

Budget and sales scenarioModel the leverage of balanced growth.

Adjust your budget mix. Sales change is a separate assumption.Compare a brand and activation budget mix, then explore a separately assumed sales change. The allocation does not cause the sales change in this model.

Current annual revenue$10.0M USD

$1M$25M$50M

Total Marketing Budget (% of Revenue)12% ($1,200k)

5% (Conservative)15%30%

Current Brand Equity Allocation25% Brand / 75% Promo Ads

10%40%70%

Scenario Target Brand Allocation60% Brand / 40% Activation

10%40%70%

Assumed Annual Sales Change+5%

-10%0%+20%

Planning assumption: A 60/40 starting mix is a scenario to explore, not a universal prescription. Choose the mix against your buying cycle, margins, and observed demand. This calculator does not forecast the effect of that choice.

User-defined what-if scenario

+$0.50M/ year

Assumed annual sales change

+35 pts

Allocation shift to brand

+$420k

Budget rebalanced to brand

$1,200k

Annual marketing budget

$720k

Target brand spend

$480k

Target activation spend

Calibrate baseline incrementality, category cycle, and sales velocity before capital allocation.