Equipment importers
$100k–$1M
Pain: SWIFT blocks and 4.5% bank fees on China payments
Offer hypothesis: Direct CNY clearing with customs paperwork in 4 hours
Kazakhstan · Uzbekistan · Russia · UAE corridor
FinTech & PaymentsFinTech and payments marketing for regulated B2B demand
High-intent B2B demand is fragmented across search, marketplaces, and regulated channels; trust and compliance decide the deal.High-intent B2B demand is fragmented across search, marketplaces, and regulated channels; trust and compliance decide the deal. A one-week audit shows where to act first.
Sample data
Example handoff
Audience: Equipment importers
Assumption to validate: SWIFT blocks and 4.5% bank fees on China payments
Draft angle:
China supplier payments: compare fees, FX spreads, and intermediary costs
Reviewer decision: verify the claim, local rules, offer terms, and evidence before approving a test. Record one primary metric and a review date.
The segments we build campaigns around
High-intent search, AI-search visibility, and lead-hunting agents for payment providers selling into Latin America and the CIS. Segments below are illustrative examples for this category.
Marketplace sellers
$10k–$100k/mo
Pain: Paying 1688 and Taobao factories from a local company
Offer hypothesis: White-label agent contract and invoice settlement
CFOs & chief accountants
Retainer
Pain: Currency-control audits and documentation
Offer hypothesis: Compliance-ready reporting on every payment
The plays we lead with
Each play maps to a Command Center module, configured for fintech & payments and the languages your market speaks.
Play 1
High-Ticket B2B Lead Discovery
A permitted-source lead research brief with qualification criteria and a sales handoff.
Module: Agent org chartPlay 2
Cross-Border Payment Funnel Spy
A competitor funnel review with offer claims and regulatory assumptions clearly separated.
Module: Ad Spy libraryPlay 3
Commercial SEO & AI Search Citations
Commercial content briefs, author evidence, and a measurement plan for search and AI discovery.
Module: Content SEO health auditorPlay 4
B2B Importer Referral Program
A partner referral plan with eligibility, settlement attribution, and payout review rules.
Module: Community, referral & bounty boardWhat the intelligence modules surface
Demo brand: a cross-border payments provider for importers. The table below is an illustrative sample of what the keyword matrix and competitor gap modules produce.
Demo data for a fictional brandRU · EN
Keyword matrix
b2b equipment import payments cny
Transactional
- Volume
- 7,500
- Potential
- 90
cny supplier settlement direct wire
Transactional
- Volume
- 12,100
- Potential
- 88
cross-border b2b payment agent
Commercial
- Volume
- 8,600
- Potential
- 82
invoice payment to dubai from kazakhstan
Transactional
- Volume
- 2,900
- Potential
- 85
currency control audit documentation
Informational
- Volume
- 5,400
- Potential
- 64
Competitor gap
- Bank A72% overlap
Gap: “china supplier payment zero delay”
24–72 h · 0.3% + hidden FX · Bank AML
- Agent B65% overlap
Gap: “customs declaration third-party clearing”
24–48 h · 0.3–0.36% · Partial agency
- Hub C58% overlap
Gap: “dubai invoice settlement hub”
2–5 days · 3.5–6.5% · Grey risk
- Bank D60% overlap
Gap: “direct cny clearing without swift”
3–14 days · 4.5% + intermediary · Bank AML
Guardrail
What we design around
Compliance-reviewed copy, regional licensing context, and E-E-A-T authorship.
Where fintech & payments teams usually start
Starting estimates for a bounded scope. Final terms are agreed in writing; an audit is optional unless included in your scope.
Ad Spy & Competitor Teardown
1-week sprint
A living library of competitor ads, keyword gaps, and funnel audits for your category and region.
- Competitor ad library with hook scores
- Keyword overlap and gap report by region
- Landing-page and funnel audit per competitor
Starting estimate
$4,500
Keyword & Demand Intelligence Setup
2-week sprint
Know which searches and conversations show buying intent in your markets, every week.
- Keyword matrix with buying-intent scores
- Approved data source plan (search, feeds, social)
- Alert channels configured for your team
Starting estimate
$6,400
Command Center Setup
4-week sprint
All eight marketing modules configured for your brand, market, and languages in one bounded build.
- All 8 modules configured for your brand and markets
- Data sources connected with read-only access
- Approval queue, alerts, and weekly report templates
Starting estimate
$14,500
The agents we deploy for fintech & payments
CMO Orchestrator
Orchestrator
Route every claim through a compliance reviewer before it ships, and keep regional licensing context attached to each market plan.
Open pageSMM Agent
Production
Turn complex payments or compliance topics into plain-language hooks and carousels for professional-network and Telegram audiences, reviewed by a compliance owner.
Open pageCopywriter Agent
Production
Produce compliance-reviewed articles and ABM sequences in RU and EN for importers and finance leads, authored by a named payments or compliance expert.
Open pageDesigner Agent
Production
Design trust-first creative for B2B audiences, with clear proof elements, licensing cues and required disclaimers built into the templates.
Open pageAd Spy Agent
Production
Track trust and compliance messaging among B2B payment rivals in RU and EN, and audit how their funnels handle documents, fees and speed.
Open pageVideo Studio Agent
Production
Make complex payment and compliance topics watchable in RU and EN, using reviewed claims and licensing context.
Open page
Plan your sprint for fintech & payments
Tell us your market, constraint, and the one number you need to move. We reply with a written scope for Kazakhstan · Uzbekistan · Russia · UAE corridor.