Kazakhstan · Russia · Uzbekistan

E-commerce & Marketplaces

Margins are squeezed by rising CAC on Meta, Google, and marketplaces while creative fatigues weekly.

Sample data

Example handoff

Audience: Marketplace shoppers

Assumption to validate: Fake reviews and unclear warranty

Draft angle:

Sponsored review or short unboxing? Design a fair creative test

Reviewer decision: verify the claim, local rules, offer terms, and evidence before approving a test. Record one primary metric and a review date.

The segments we build campaigns around

Ad Spy, creative remix, short video, and referral loops to keep CAC in check on Meta, Google, and marketplaces. Segments below are illustrative examples for this category.

Marketplace shoppers

$30–$300

Pain: Fake reviews and unclear warranty

Offer hypothesis: Verified reviews, local warranty, next-day delivery

Repeat buyers

$500/yr

Pain: No reason to return after the first purchase

Offer hypothesis: Loyalty points and bundle offers

Gift buyers (seasonal)

$50–$150

Pain: Choosing the right model fast

Offer hypothesis: Guided picks and short video demos

The plays we lead with

Each play maps to a Command Center module, configured for e-commerce & marketplaces and the languages your market speaks.

Play 1

Viral Keyword Research for E-commerce

A category keyword map and product-listing checklist with market assumptions to validate.

Module: Keyword & demand matrix

Play 2

Ad Fatigue Creative Remixer

A review of permitted competitor creatives and a prioritized list of new angles to test.

Module: Ad Spy library

What the intelligence modules surface

Demo brand: a D2C electronics seller on Wildberries, Ozon, and Kaspi. The table below is an illustrative sample of what the keyword matrix and competitor gap modules produce.

Demo data for a fictional brandRU · KZ
Guardrail

What we design around

First-party data, consented tracking, and creative testing with holdouts.

Where e-commerce & marketplaces teams usually start

Starting estimates for a bounded scope. Final terms are agreed in writing; an audit is optional unless included in your scope.

Ad Spy & Competitor Teardown

1-week sprint

A living library of competitor ads, keyword gaps, and funnel audits for your category and region.

Starting estimate

$4,500

Sprint details

Content & Short-Form Video Engine

2-week sprint

Turn approved research into carousels, short videos, and posts your channels can use every week.

Starting estimate

$5,800

Sprint details

Growth Loops Program

3-week sprint

Launch the referral, community, and bounty loops that grow crypto, Web3, iGaming, and FinTech brands without ad spend.

Starting estimate

$6,800

Sprint details

Plan your sprint for e-commerce & marketplaces

Tell us your market, constraint, and the one number you need to move. We reply with a written scope for Kazakhstan · Russia · Uzbekistan.